Long John Silver’s Offers Your Favorite Seafood For Lent

Long John Silver’s Offers Your Favorite Seafood For Lent

As America’s favorite seafood restaurant, Long John Silver’s has served our customers delicious fish throughout the Lenten season for decades. February 10th marks the first day of Lent, and we are committed to being your reliable fish fry. Come in and enjoy our top-quality product and friendly service during this Lent Season!

Preparation for our Lenten sales extends to the icy waters of the North Pacific Ocean where fish trawlers hauled up wild-caught Cod and Pollack at one the best-managed and most sustainable fisheries in the world. Our fish is fresh-caught and flash-frozen aboard the fishing boat in order to lock in the flavor. For consumers interested in clean eating, this protein is:

• Antibiotic free
• Hormone free
• GMO free
• Additive free
• Contains NO artificial color or flavors

Long John Silver’s is offering some excellent Lenten season promotions:

• Come in and enjoy our 100% wild-caught, hand-battered, premium Alaskan Cod meal that includes fries and two hushpuppies for just $5.99 during the Lenten season!
• Enter our “Fish You Were Here” (link to info page) sweepstakes, where you can win one of THREE grand prizes: a whale watching cruise, an Alaskan cruise or a Finding Nemo Caribbean cruise perfect for the whole family!
• Receive coupon books and family-meal flyers at your local church or business!
• Get a Fry Day frequency card and receive rewards for your LJS loyalty!

Come to Long John Silver’s this Lenten season for some delicious seafood and exciting seasonal promotions!

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New products aded Long John Silver’s in 2016

Long John Silver’s will focus on its core menu this year before introducing new products in 2016.

With the recent hire of a VP of culinary innovation, Louisville-based seafood chain Long John Silver’s is looking to inject some excitement into its menu.

Peter Czizek started in the aforementioned role about four weeks ago after spending time in similar roles at Applebee’s, Dave & Buster’s and Romano’s Macaroni Grill, among others. Fun fact: Czizek helped open the Macaroni Grill store that sits across the street from Long John Silver’s headquarters off South Hurstbourne Parkway about 20 years ago.

Now Czizek’s task is to find ways to improve Long John Silver’s menu staples such as fried Alaskan pollock, hushpuppies and other sides, as well as create and test new menu items.

“There is a huge opportunity to look at seafood flavor profiles that are coming from Europe or Asia where they eat a lot more seafood,” he tells Insider Louisville. “(Americans today) are exposed to a lot more, different flavors, and so I think we have an opportunity to try that.”

Don’t expect Long John Silver’s to start serving up fish Asian-style with the head on, Czizek said — at least not anytime soon.

Introducing new products is a stepping stone process. The company may look at Cajun recipes from Louisiana and fish tacos from the West Coast, he said, “before pushing out to some of the crazier stuff out there.”

Consumers can expect to see new products introduced to Long John Silver’s menu in 2016, Czizek said. “Bigger, bolder flavors is what you can look forward to seeing.”

No word on when or what the new products might be, however. Among a list of ideas written on a white board in Czizek’s office — and disclaimer, they are only ideas right now — were items such as shrimp wontons, lobster mac & cheese bites and tater tot fish nuggets.

Until 2016, the innovation team at LJS will continue to focus on its core menu items, he said.

“They are great now, but how do we make them better?” Czizek said. “We have some inherently very healthy products, especially our core pollack product. It is sustainably fished out of the Bering Sea of Alaska, and there are no fillers.”

“We have great quality, and I think we need to talk about that more.”

Long John Silver’s is a privately owned company with more than 1,100 franchisee-owned restaurants. The owners include Rick Duffy, adviser for the advertising firm Scoppechio, and prominent Louisville attorney Ed Glasscock, among others. Last year, they tried unsuccessfully to sell the company. Starting this year, the company leaders regrouped, hired a CEO and other top executives, and are looking to reinvigorate the brand.

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New products headed to Long John Silver’s in 2016

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Long John Silver’s Supports Children’s Miracle Network

Long John Silver’s Supports Children’s Miracle Network

For the 10th year, Long John Silver’s is raising funds for Children’s Miracle Network. Customers make a donation with purchase at participating Long John Silver’s nationwide during the month of October.

 

Over the last decade, Long John Silver’s has collected more than $5 million for Children’s Miracle Network. The donations support research and training, purchase equipment, and pay for uncompensated care, all to save and improve the lives of as many children as possible.

“Over the years, our customers have demonstrated their love of children through their donations, and their collective generosity has made a big difference,” said Margo Mize, SVP of Marketing at Long John Silver’s. “Children’s Miracle Network is a cause that everyone can feel good about, and we’re proud to stand behind them.”

Since 1983, Children’s Miracle Network Hospitals have raised more than $5 billion—most of it $1 at a time—for 170 children’s hospitals across the United States and Canada, which, in turn, use the money where it’s needed the most.

Source Link :- http://www.ljsilvers.com/news-events/item/89-long-john-silver-s-supports-children-s-miracle-network